While some online casinos develop their own software, many buy licensed software from third parties. Rival Gaming is one of those software developers that licenses their software to casinos for use. For any online casino, the most important aspect is the software. The software determines how safe the games are to play, both in terms of fairness and in terms of security from hackers and identity thieves. The software also determines how the game is played. Virtually every online casino has online slots. What differentiates them is how the software they use is played.
Rival Gaming is a relative newcomer to the big-name online gaming software developers. Though they may not have a long history, the company has made a name for themselves in the industry, with a reputation for innovation and offering cutting-edge technology that is both safe and fun. It is that spirit of remaining on the cutting edge that separates Rival Gaming from the rest of the pack. Rival boasts a young staff that always strives to keep up with current trends. Rival focuses on a younger crowd of gamblers and prides themselves on their ability to tap into the mindset of the young players and offer what they want.
With a youthful spirit in mind, Rival understands that young online gamblers, unlike the generation before, were raised on video games and grew up playing Nintendo and PlayStation. Therefore, they expect better graphics, gameplay and interactivity than older users. Rival Gaming attempts to bring to online casinos exactly the experience those young gamers are seeking.
Rival Gaming’s signature game is the “i-Slot,” which is the short name for their interactive slot machines. The i-Slots are a selection of multi-reel, multi-line slot machines that are known for their interactive mini-games. The mini-games are usually a form of bonus round and for many gamers are the main draw of the i-Slots. The i-Slots also often interweave movie clips and other story elements into the games, making them more of a multimedia experience.
Rival Gaming is also the first online software developer to design downloadable casinos for both PCs and Macs. Though still a small share of the market, Apple computers are growing in popularity, especially with the younger crowd, which is exactly the market to which Rival caters.